I’m happy to present this collection of logos that were designed over the past few years for clients all around the world. This time around I decided to present my lovelies in Black White. This strips back the logo to its purest form. Devoid of colour, a logo still needs to be able to work in black and white if it’s to be a successful logo.
The three lads from Black Hops Brewery (Burleigh Heads, Gold Coast) came to me in late 2015 with a request to help them rebrand. Playing on the military pun of their name “Black (H)ops” they were concerned their current military style logo was going to pigeon hole their audience. Wanting to be more accessible to a wider demographic it was my job to balance the act of not turning my back on their military past, yet infuse a sense of approachability so that it wasn’t just young play station loving men that loved to sample their fine tasting craft beers. Check out this blog post from Black Hops that documents the process, including a conference call I had with the boys at one of the key design stages. Classic listening, scattered with colourful language.
I defy any designer to not fall in love with the awesomeness of a bald eagle when doing the research to recreate one in an iconic logo form. Such was the joy of this assignment. This logo / corporate identity project was for a company entering the market in the USA for outdoor power equipment. Yardmax launched recently so I’m proud to show you how I presented the concept to them. Not a lot changed as the client loved it. They say “happy wife, happy life” I think you can throw client in there too.
Late last year I was commissioned by EMI to design the lettering for Troye Sivan’s debut album cover, Blue Neighbourhood. Since then the album has become an international success. Troye has appeared on 60 Minutes Australia and also performed his hit tracks on numerous talk shows such as The Ellen Degeneres Show and The Tonight Show Starring Jimmy Fallon. With advertising in illustrious places like Time Square, NY Time Magazine had listed him at the time in the top 25 Most Influential Teenagers. Troye is quickly becoming a mega star, so to have been asked to do the lettering for such a huge up and coming talent was a great privilege. The best part though is my daughters absolutely love his music and it was a fun project to work on.
View the project to check out some of the process shots and finished products.
I’m currently in the process of rebranding a very old pub in Adelaide that has an abundance of craft beer and good food. It’s getting a little visual love in the way of a refurb and to compliment this reufb I was asked to give it a new fresh corporate identity. To do this I went back in time to research Sir Robert Dudley, the 1st Earl of Leicester and found a really cool fireplace of his that had an old heraldic emblem masoned out of marble. So that gave me the idea to recreate a modern and contemporary adaptation of this circular crest and provide a flexible logo suite that could roll out across the new improved pubs, stationery, menus and signage.
Above is the Fireplace at Kenilworth Castle, decorated with heraldic emblems of Robert Dudley and the letters R and L for “Robert Leicester”
Alrighty, like a bandaid… STRAIGHT OFF!
This is an unused logo and corporate identity concept.
There, I said it.
Blue Water is a digital agency in Washington DC and they’re a fantastic client that has commissioned me to do a number of projects. Originally when asked to design their new logo and visual identity rebrand I was asked to craft something with a hand made aesthetic to mirror their values of being a digital agency that takes pride in constructing websites with artisan code. Code that’s crafted with the same love and detail that you expect from a more tactile craftsman. To do this, whilst still honour the fact they are a “digital agency” I hand crafted their logo using a soft tipped brush pen with blue water (blue ink plus water) and then complimented the visual assets that support the logo with patterns and devices that are influenced by coding tag ( < > ) motifs.
This, along with my ‘Mandy’ project are now my most favourite unused projects.
Why wasn’t it used? Understandably the corporate side of the business needed to shine more. That presentation is coming soon.
This logo and branding assignment is one of my most favourite projects and I’m delighted to finally share it with you on my website. Usually when I get briefed on a project I immediately get visions of how that visual identity should present. Sometimes when executing an idea, along the way the process can evolve to become something that differs from what you first envisioned. Not the case for this Italian Restaurant Bar that’s values are very enriched in tradition. The outcome is exactly as I first visualised and the process getting there was nothing but enjoyable. It’s always a delight to see it come together and I hope you enjoy the process video of crafting the logo with my brush pen calligraphy.
Salt Bar is situated in Northern NSW in the heart of Salt Village at Kingsliff. This logo is part of a rebrand whereby I was asked to come up with a corporate identity system that gave the establishment a warm, familiar, upbeat yet relaxing feel. Over time I will populate this page with photography as the branding rolls out.
Logo and Brand Identity by VERG (Matt Vergotis)
Benchmarks are the surveying starting point for construction sites. With the mark I have come up with a symbol that draws reference to both the traditional cut in stone benchmarks and the modern day bronze discs that have a triangle as the centre point. I get a real sense of satisfaction when working on simple designs that are flexible and are aligned to a brief given. This is one of my favourite projects and also my favourite presentations.
“Our client was expecting nothing short of the best when it came to his logo design and brand package… hence the reason we sought out and placed the project into the capable hands of Matt Vergotis of Verg Advertising. Matt happens to be the first gentleman we’ve ever worked with outside The United States on a large scale project but not once did we feel any distance. Matt doesn’t just “take jobs”, he approves and accepts them based on his skills set. Not surprisingly, his first presentation didn’t just meet the needs of our client’s vision, it embodied it. He delivered faster that expected and enthusiastically catered to our every need throughout the project…. the first of many to come.”
This was quite a detailed and conceptual corporate identity project, as it drew on a lot of elements to make up the big picture. Romanesco Capital Management is a niche portfolio manager that trades futures contracts in a systematic way. Because they use this systematic approach to see patterns in finance, I have devised a visual identity system that draws reference to the fibonacci spiral and fractals. A Romanesco is actually a vegetable similar to a broccoli and the client chose this name because of it’s striking appearance, as its form is a natural approximation of a fractal. Not wanting a vegetable for their logo, it was my challenge to come up with a non literal abstract mark, infused with relevance to the theme.
This presentation became my first featured project on the main stage of Behance. For me this is huge, considering the breathtaking creative projects it’s rubbing shoulders with.
Logo and Brand Identity by VERG (Matt Vergotis)
For a private equity firm. The client requested to see a stylised version of a Fleur De Lis. This is a feature of their family emblem. It’s very important for a client to understand how their new logo and corporate identity is going to present on their deliverables. For this reason, I always like to give clients a visualisation of these deliverables and how their new look will translate. There’s more to a company’s corporate identity than just their logo, in fact it’s only one piece of that puzzle. So for this presentation (and most that I do), I thought it would be important to show the client a few mock examples of how their visual devices (logo, colours, fonts, etc) would work on their corporate literature. It’s these design layout techniques that also structure a company’s identity.
Originally this was posted on Behance where it made the feature page so thought it was time to give it a home here.
This post is a collaboration of some of my process lettering videos and photos that I’ve posted on Instagram. In the past I’ve only posted logos and visual identity presentations, so I thought it would be a nice change of pace as this is a large part of what I do these days.
2013 was the biggest year I’ve had yet in terms of lettering. The majority of the corporate identity jobs I received were all for lettering style logos. On top of that I was a guest speaker at Typism, Australia’s first all day conference dedicated to typography, featuring the likes of Gemma O’Brian, Wayne Thompson, Aurelie Maron, Nicole Philips, Bobby Haiqalsyah and Dominique Falla (who put the whole shindig together).
To close my speech at Typism I made the first video to the soundtrack of my all time favourite band, Radiohead and their song Daily Mail. I discovered this song when I saw them live in Brisbane at the end of 2012 and immediatly fell in love with it – for me, the highlight of their performance. When I’m stuggling to focus or find that creative zen, Radiohead is my “go to band” that realigns my creativity. It’s also a testament to their creative ability to evolve with every album. What an achievement for a band that’s been around as long as they have.
The second video was put together recently when I received a lot of requests to make another video. This time I decided to use the music of a fellow work colleague, the extremely talented Luke Garfield and his band Board of Transportation. When I first heard his music I was blown away that someone that shares the same office space was writing and producing such amazing music. This song, ‘Lines and Powerlines’ I never tire of and is one of my favourites. I strongly suggest you check out their website where there are a few free downloadable songs.
The below are photos of various lettering assignments taken with my iPhone. This for me is the fun stage where I get grubby with the tools, listen to good music and just plough through the ink and paper practicing over and over, trying to familiarise myself with certain letter arrangements along with the tools I’m using. Towards the end there’s just a couple of the finished vectored and published versions so you can see how it all comes together.
ps. I’ve put together a list of all my favourite pens and brush pens and how to get them.
Last year I was approached by Washington DC Tourism to assist them with a campaign that’s currently running called “DC Cool”. When most people (especially outsiders) think of Washington DC images of The White House or politics pop up in your mind. This campaign was to promote the “cool” aspect of Washington DC as a place to live.
Whether it’s monuments by moonlight, experiencing a unique art exhibit, sipping a local craft brew or savoring a dish from the hottest new neighborhood eatery, you can discover your own “DC Cool” moment in the nation’s capital. DCcool.com
My involvement was to come up with the lettering of the word “cool” to accompany the “DC” logo which was no easy task. You cannot force cool on something. Either something is cool or it isn’t and when you try to be cool, you certainly aren’t. So for this task I tried a couple approaches. One being to capture “effortless cool” and the other a more “organic cool”.
To see most of my attempts be sure to view the project as there’s stacks to see.
Horizon at Byron Bay is a stunning, contemporary residence, nestled on 10 hectares on top of a hill. It has 360° uninterupted panoramic views of the coastline and hinterland. Designed for perfect lifestyle living, Horizon Byron Bay is a perfect venue for weddings.
For this visual identity, I created a pattern to compliment the brand by visually telling a story of perfect days and wonderful nights. The mark was an interesting challenge as I wanted to create something that was multi layered with visual meaning. What’s obvious, is the “H”, the sun and the horizon, but it works deeper than that. There’s an image in the presentation that illustrates my thought process when tying the wedding theme into the mark. It’s not important that people make this connection, but it is there as a hidden egg. Also, it’s ‘not obvious’ nature means if the venue isn’t used for weddings, then the logo is flexible, rather than designing something that was literal, pigeon holing it to weddings only. View Project…
Tabu Organic Vodka was a logo & label project I worked on in 2013. The client wanted a very minimalist design with a simple type and mark duo. When tackling this, my objective was to create something a little daring and a little naughty. Tabu is a practice that is prohibited or restricted. When juxtaposed with alcohol, it’s a naughty invitation to try something a little daring/ forbidden, almost like reverse psychology “I dare you to try this”. To compliment the name and the idea behind it, I thought a mark of the prohibit sign would help visually translate that message. As a daring little quirky touch I decided to add little devil horns to push it that little bit further. All type is custom made.
Bargain Spot was a nice lettering project I worked where I was asked to design some fun and approachable script style lettering. Bargain Spot is a revolutionary shopping platform that uses smart software algorithms to identify the hottest buys by Australia’s leading online retailers. My client wanted the experience to be fun and friendly so for this I designed a letters that jumped up and down from the baseline and had a bounce and flow to them. When designing logotypes for websites it’s important to keep in mind legibility at small sizes. To tackle this I worked on keeping the negative and positive space as consistent as possible. Check out Bargain Spot for some cool bargains.
Matt Vergotis is a branding and hand-lettering genius. Easily one of the best in the business. He pretty much read our minds, and created a brand that not only perfectly symbolises our vision, but will also stand the test of time. His attention to detail extends far beyond that of most brand designers, and this is clearly reflected in the quality of his work. If you are looking for someone who can really deliver, Matt Vergotis is the guy who can make it happen.– Justin Gray, Founder Bargain Spot
For this concept I decided I wanted to explore a ripple/ wave pattern. Waves start out as ripples which is very metaphoric towards the company’s service and backs up the meaning behind the name “Wavemaker”. The mark also has an emblem quality to it with an equal duality of it presenting like a flag “waving” in the wind. This gives across the feeling of trust, honour and integrity.
The typeface is the result of a collaboration project I’m working on with Wayne Thompson from the Australian Type Foundry. It’s a long term project we’ve set ourselves to make a very modern interpretation of a serif font.
“Dissimo font was built to resemble the columns one would expect gracing the entrance of a GRAND Museum” – Matt Vergotis
Hello there designers and font lovers alike! I’m the creater of Dissimo font family and I have designed many typefaces for clients’ logos in the past. It’s a passion of mine in my spare time to take these logotypes and turn them into fully functional fonts which in turn help me gain a better understanding of letterforms.
So I am super proud to announce Dissimo as my follow up font to my debut, Knubi. But this time as a complete font family.
The name Dissimo was born from the imagination of my daughter and it means “kind person”. It’s also coincidently a beautiful small town nestled in the northern mountains
Dissimo’s story begins where it was once referred to as Museology. I was commissioned to design a logo for a fashion label (Museology – meaning: the study of museums). For this reason the typeface was crafted to resemble a modern stylistic version of ancient Greek Doric style columns. This is what makes up the DNA so Dissimo has been created to be solid and very sturdy in structure. The architecture behind the construct was born through the use of geometry and refined by the eye.
Dissimo font family consists of: Bold, Medium, Regular, Light and four Italic versions: Bold Italic, Medium Italic, Regular Italic and Light Italic.
“I’ve said it before, but it bears repeating, you are a design savant. Everything you attempt turns out awesome, and this font is no exception. It seriously looks so professional, if I didn’t know any better, I’d assume it was created by someone who dedicates their career to designing fonts. Congrats, Matt.”
– Jon Stapp, Creative Director. Atomic Vibe
The bolder weights have been designed to work extremely well as logotypes or display fonts. Coupled with the rest of the family the lighter weights and italic versions are also designed to complement each other in editorial layouts or for corporate literature where headlines, sub headlines, body copy, captions and quotes are required. So for this reason Dissimo is a great font family that can serve a company’s corporate identity style guide.
I would like to dedicate this font to my eldest daughter, Sofia. The hard work I have put into building this font family is a tribute to all the hard work she puts into the little things she does every day. Little by little big things can happen. Thank you Sofia for all the love, you truly are an amazing girl and I love you to bits.
So by dedicating Dissimo to Sofia means I’m not done with building fonts as I know my youngest daughter will cry favouritism if I don’t dedicate a font family to her now. So stay tuned and watch this space as that is enough of a driving force to balance the scales.
My plans next will be to move on to a contemporary san serif font family.
• • •
I hope you enjoy Dissimo.
DOWNLOAD HERE (one of the weights is FREE for personal use)Special thanks to Aliesha Mandy for allowing me to use her stunning photos. You can follow her work on Behance or Instagram. I’d also like thank Wayne Thompson from the Australian Type Foundry for offering helpful tips along the way when it came to the metrics.
2013 was another huge year for me creating logos and corporate identities for companies. But the one real flavour of 2013 was again ‘lettering’. If 2012 kicked off this style for me, 2013 solidified it as a skill set that saw clients from all around the world desiring it. I have always tried to be very versatile in terms of styles, as it’s the variety and diversity of every individual client requirement that dictates the style execution that’s best suited for them (what a mouthful). In a nutshell; every client is unique, so therefor every client requires a different approach. This is why I love my job so much – It’s problem solving and it keeps things interesting.
So here’s to another year of designing. I hope you like my snap shot of 2013 in the form of logos.
All the best and have a wonderful 2014.
This is a logo and basic visual identity guide I recently created for an Accounting firm on the Gold Coast. There was a requirement to mix into the logomark the concept of the 4 elements: Fire, Water, Wind and Earth, whilst also including a special fifth element… Space. It’s written into their values but they didn’t want it to be too forthcoming. Something a little conceptual and abstract. So I created the following.
New to beautiful Mossman in Sydney is Clean Clear & Correct, a skin and teeth treatment clinic set in a luxurious setting. “CC&C” is about delivering fast and effective teeth whitening and clean clear skin solutions with the latest state of the art laser & light technology. When creating this logo and corporate identity, I wanted to design a very flexible system that incorporated multiple devices such as a custom design logotype, crest emblem and various icons and patterns that reflected the mood of a pleasant environment to visit.
Larry Langton is an award winning Professional Filmmaker in the United States of America. He’s a Cinematographer, Producer & Director of broadcast films and commercials that has worked for some of the big wigs (NBC, CNN, FOX NEWS, CSPAN, Comcast, NIKE, MERCK, Johnson & Johnson, Bank of America, The Philadelphia Zoo to name a few).
For this corporate identity project I was commissioned to come up with a signature style logotype that covered a few different sectors that his brand would cover, giving a continuity that stretched from a single name logotype to a complete full name lock-up with complimenting mark. The mark is a conceptual representation of both “shooting & cutting” film. Ie. Filming & editing, hence the vintage gun and sword.
I invite you take a closer look at the presentation.
Logo and Brand Identity by VERG (Matt Vergotis)
The Anchorage Restaurant is an iconic waterside restaurant, an old historic boat shed jutting onto Port Philip Bay in Melbourne. With this rebrand I was aiming to design something contemporary and intimate whilst acknowledging their heritage & past. This brand is backed up by creating extra visual elements further aid the corporate identity, like patterns, icons and a beautiful corporate colour palette. The pattern I created for this is my most favourite pattern I’ve created to date (also the trickiest).
Britannica Family Office (Note: presentation incorrectly says “home office”) is a boutique consultancy, specialising in British education and key aspects of family relocation to the UK.
To help a child and parents build a strategy for life in terms of education and next steps. This long term view, together with ability to provide best contacts for any relevant need (real estate/tax advise etc) is my unique selling point.
View the project to understand the logo mark and type rationale for this corporate identity project.
This logo and corporate identity presentation is for Stearman Recruitment who is based in Sydney, Australia. When presented with a list of logos that my client liked there was a certain style that all of them shared. ie. a strong logotype with a simplistic mark. Most of this presentation shows the first typeface choice that I custom built. If you view the full project you will see how I softened it up and made it a little less masculine through using a few techniques on the last few concepts (the last being the chosen logo design). The mark has conceptual thought and its rationale is explained in the presentation. View Project…
It’s done, It’s finished, It’s designed, It’s kerned and I have 380 glyphs that supports 80 languages, packaged up as a lovely little .otf file ready to go.
If you’re interested in getting your hands on knubi regular click on the download link or click here and it will take you to a page where there’s two download options.
If you would like to read about the process and see a few tasty examples before you download, click on through to see it in action.
Sanders is a printing company in Denmark. I was commissioned by them to come up with a lettering style logo and visual identity system as a new and fresh rebrand for the company. This Client was probably the nicest client I have worked with to date. Not to take anything away from my other wonderful clients, but I was truly overwhelmed with how friendly and appreciative they were to my service.
This is just one of the many nice comments that was made about their new logo and visual identity.
It looks soooo perfect, awesome, great etc. That logo was really made for us, serious! It was meant to be that way. It looked like it has already been our logo for years, it feels so trustful (I don’t know how to explain this part exactly). I have put this new logo already deep in my heart.
I also made a video of the lettering process that you can watch if you view the project.
Recently I was given the very fortunate opportunity to pitch an identity concept for the branding of the Gold Coast City.
After a rebrief from the first concept I had a week to come up with the next concept. Unfortunately a severe case of designers block struck me down along with a lot of client work that needed urgent attention and it wasn’t until the eleventh hour that this concept came to mind. Nonetheless, I was really happy with this version and the deeper I got into the concept, the more potential and versatility I found this concept had.
Recently I was given the very fortunate opportunity to pitch an identity concept for the branding of the Gold Coast City.
With only 4 days up my sleeve, here was my first concept at establishing an identity that was… Simple, Clean, Strong, Bold, Vibrant & Unapologetic.