Recently I was given the very fortunate opportunity to pitch an identity concept for the branding of the Gold Coast City.
After a rebrief from the first concept I had a week to come up with the next concept. Unfortunately a severe case of designers block struck me down along with a lot of client work that needed urgent attention and it wasn’t until the eleventh hour that this concept came to mind. Nonetheless, I was really happy with this version and the deeper I got into the concept, the more potential and versatility I found this concept had.
Here’s a collection of all the logos I created in 2012. It’s strange when you collate your years work of logo design, pooling them together for one post, as you often forget just how many logo and brand identity projects you actually worked on through the year. I’m proud of this bunch and there’s not one logo I’ve left out. So here’s to 2012, my most enjoyable year yet – and here’s to 2013 and my endeavour to become better at lettering and typeface design.
Here is a collection of all the logos I created last year. 2011 was a very enjoyable year for me, as I was lucky enough to be given the opportunity to indulge myself in some really exciting and varied logo and identity design projects. This enabled me to explore and learn some new styles. Over time I will start writing a little about each logo.
2012 saw me take on stacks of lettering projects. The David Michael logo I created right at the beginning of the year was the first time I really pushed myself in this area. From there I got more requests for this style of logo and have since been very enthusiastic to continue down the lettering path. Next year I hope to continue to do many more lettering projects along with my new passion in typeface design.
Below is a snapshot of some of my favourite lettering and hand written logotypes of 2012.
Goosey Gander is a on-line retail baby and toddler clothing company. The logo design for this project took on an illustrated story book feel which was an enjoyable and interesting new direction for me.
The Anchorage Restaurant is an iconic waterside restaurant, an old historic boat shed jutting onto Port Philip Bay in Melbourne. With this rebrand I was aiming to design something contemporary and intimate whilst acknowledging their heritage & past.
This was an enjoyable lettering project. The client requested a signature style logo and an brand identity that was approachable and fun. Betafirm is a web development and mobile application company.
As someone who has worked with his share of designers, during my years in the web industry, I know how hard it can be to communicate something as abstract as design to another person. Therefore I was more than happy after my first talks with Matt. Matt understood precisely what I wanted and he included me early on in his initial thoughts and design drafts. All communication went through e-mail or Skype and it went smoothly. The combination of being a really nice guy, with an excellent understanding of what I wanted and his amazing design skills, has made the whole process a pleasure.
Benchmarks are the surveying starting point for construction sites. With the mark I have come up with a symbol that draws reference to both the traditional cut in stone benchmarks and the modern day bronze discs that have a triangle as the centre point.
“Our client was expecting nothing short of the best when it came to his logo design and brand package… hence the reason we sought out and placed the project into the capable hands of Matt Vergotis of Verg Advertising. Matt happens to be the first gentleman we’ve ever worked with outside The United States on a large scale project but not once did we feel any distance. Matt doesn’t just “take jobs”, he approves and accepts them based on his skills set. Not surprisingly, his first presentation didn’t just meet the needs of our client’s vision, it embodied it. He delivered faster that expected and enthusiastically catered to our every need throughout the project…. the first of many to come.”
I went to school with Perry and have done various design work for the foundation in the past. When meeting Perry recently we discussed his brand and the objectives of a rebrand.
First and foremost Perry Cross is the brand of the foundation, people come to his charity events to support him and his cause. This is his legacy and I wanted to create something that would represent his positive, inspiring story, and not the misfortune of his accident.
The X for Cross and the colour green has always been the one consistency over the years. Originally I thought the X simply represented his surname ‘Cross’. When chatting to Perry he explained to me that it all started because it was his only way of signing his name. This was his mark, and it was at this point the penny dropped for me. There was no graphical wizardy in the world that I could come up with, that could strike the emotional chord and better represent Perry and the X, then if he was to do it himself.
By using his signature artwork as the mark for the logo, we make that direct connection to Perry and assure his legacy and his mantra “everything is possible” is captured with in the foundation.
So I set Perry the challenge to stick a paint brush in his mouth and come up with his own logo.
Seventyseven is an iOS app consulting company that provide app design and development. The client requested a hand created typeface complimented by a graphical mark of the number 77. I decided to create this mark out of 77 dots with the focus on the 77th dot. In doing this I have manufactured a flexible device that can change shape to represent different icons associated with the company all using 77 dots.
Working with Verg was a great experience. Initially we worried about using someone from another country (us in the US, Verg in Aus) but Matt made us feel comfortable about the exchange. Dealing with timezone differences was not an issue as Matt was very available via email and Skype.
This tasty logo is for a home delivery service delivering fresh organic food to your door step. Clients request was simple “I want it organic looking”. In Addition to the logo I created an icon set for the client to use and possibly expand on for the website products.
This was a signature mark I created for a client of mine in London. This presentation was the first concept where my solution was to create a sassy and confident signature mark. In the end it was not right for the client, as she wanted less focus on her name, and more on ‘Artist Management’.
This project was a rebrand for Goldstein’s Pie Shop & Bakeries on the Gold Coast, Australia. My objective was to honour the existing brand whilst infusing a sense of nostalgia and heritage into the new logo. View Project…
Jones Mitchell is a boutique family law firm, practicing exclusively in family and matrimonial law. Their work predominantly involves effecting property settlements for separated spouses, working with parents in relation to disputes concerning their children, and resolving child support issues.
Commissioned to design a more modern incarnation of their current logo, I have tried to focus on producing a mark that honours the bones of their existing logo whilst also creating a mark that represented the sensitive nature of matrimonial law.
The firm is a specialist in what it does and has the experience to help resolve complex disputes. I have tried to tackle this through visual form whilst trying not to be too literal, but more from an abstract angle using geometric shapes and their symbolic references – all the while, trying to capture an overall professional, trusting and modern looking identity.
Published Adverts conceptualised and designed by VERG (Matt Vergotis)
Sourceco are a procurement company for businesses wishing to trade with China. I was commissioned to do a series of adverts. One of them as a poster hangs on the wall in the Australian Consulate.
“VERG Advertising has helped us grow our business over a number of projects during the last few years, but one particular piece of work stands out; Matt from VERG produced a magazine advert for us that really summarised what we bring to our clients in a striking visual manner with little text whatsoever. A few people contacted us just to find out who our designer including the Australian Chamber of Commerce! – This advert is now hung on the wall in the Australian Consulate”
For a café that will be recognised for it’s amazing coffee. This concept came about when thinking about how word of mouth is responsible for generating good business when it comes to good coffee. The organic jittery nature of the type represents the excitement and buzz coffee drinkers enjoy.
Italian for House of Serenity. The symbol for serenity is a triangle inside a circle. I’ve also changed it by making the circle a frame linked by S’s and C’s. The font is custom built to give uniqueness to the brand. Casa Sereno import the finest home ware and furniture, and the clients request was for a classy, sophisticated, warm and alluring identity.
Lupefoto specialises in children photography. I focused on designing something that reflected the colourful and playful style of their photographers style. The love heart is entirely made up of the letters Lupefoto X 4 and is completely custom made.