Here’s a collection of all the logos I created in 2012. It’s strange when you collate your years work of logo design, pooling them together for one post, as you often forget just how many logo and brand identity projects you actually worked on through the year. I’m proud of this bunch and there’s not one logo I’ve left out. So here’s to 2012, my most enjoyable year yet – and here’s to 2013 and my endeavour to become better at lettering and typeface design.
Here is a collection of all the logos I created in 2011. This was a very enjoyable year for me, as I was lucky enough to be given the opportunity to indulge myself in some really exciting and varied logo and identity design projects. This enabled me to explore and learn some new styles. Over time I will start writing a little about each logo.
This was a signature mark I created for a client of mine in London. This presentation was the first concept where my solution was to create a sassy and confident signature mark. In the end it was not right for the client, as she wanted less focus on her name, and more on ‘Artist Management’. This logo, along with my David Michael logo, really kick started my lettering passion as clients out of the woodwork noticed these two brands and requested similar styles.
2012 saw me take on stacks of lettering projects. The David Michael logo I created right at the beginning of the year was the first time I really pushed myself in this area. From there I got more requests for this style of logo and have since been very enthusiastic to continue down the lettering path. Next year I hope to continue to do many more lettering projects along with my new passion in typeface design.
Below is a snapshot of some of my favourite lettering and hand written logotypes of 2012.
Search Insights is an SEO company. For this logo and visual identity project I tried to encapsulate SEO style graphs and the monogram “SI” in the one mark, whilst giving the company a corporate and contemporary feel that was both professional and cutting edge, crisp and clean. Words you often hear in most briefs. View Project…
Goosey Gander is an on-line retail baby and toddler clothing company. The logo design for this project took on an illustrated story book feel which was an enjoyable direction for me to capture. An interesting thing to point out when creating this logo is, I did try and refine the logo more, creating a more finished and polished look. But when I did this, the logo felt like it had lost all the character through these refinements. So this in fact, is the very first thumbnail sketch of this concept. All the imperfections are honoured and vectored exactly as I scamped my idea down and scanned it in. There’s also another hidden egg in the way the geese’s bodies are positioned. You’ll have to view the project to find out.
This was an enjoyable lettering project. The client requested a signature style logo and an brand identity that was approachable and fun. Betafirm is a web development and mobile application company.
As someone who has worked with his share of designers, during my years in the web industry, I know how hard it can be to communicate something as abstract as design to another person. Therefore I was more than happy after my first talks with Matt. Matt understood precisely what I wanted and he included me early on in his initial thoughts and design drafts. All communication went through e-mail or Skype and it went smoothly. The combination of being a really nice guy, with an excellent understanding of what I wanted and his amazing design skills, has made the whole process a pleasure.
I went to school with Perry and have done various design work for the foundation in the past. When meeting Perry recently we discussed his brand and the objectives of a rebrand.
First and foremost Perry Cross is the brand of the foundation, people come to his charity events to support him and his cause. This is his legacy and I wanted to create something that would represent his positive, inspiring story, and not the misfortune of his accident.
The X for Cross and the colour green has always been the one consistency over the years. Originally I thought the X simply represented his surname ‘Cross’. When chatting to Perry he explained to me that it all started because it was his only way of signing his name. This was his mark, and it was at this point the penny dropped for me. There was no graphical wizardy in the world that I could come up with, that could strike the emotional chord and better represent Perry and the X, then if he was to do it himself.
By using his signature artwork as the mark for the logo, we make that direct connection to Perry and assure his legacy and his mantra “everything is possible” is captured with in the foundation.
So I set Perry the challenge to stick a paint brush in his mouth and come up with his own logo.
Seventyseven is an iOS app consulting company that provide app design and development. The client requested a hand created typeface complimented by a graphical mark of the number 77. I decided to create this mark out of 77 dots with the focus on the 77th dot. In doing this I have manufactured a flexible device that can change shape to represent different icons associated with the company all using 77 dots.
Working with Verg was a great experience. Initially we worried about using someone from another country (us in the US, Verg in Aus) but Matt made us feel comfortable about the exchange. Dealing with timezone differences was not an issue as Matt was very available via email and Skype.
This tasty logo is for a home delivery service delivering fresh organic food to your door step. Clients request was simple “I want it organic looking”. In Addition to the logo I created an icon set for the client to use and possibly expand on for the website products. My wife is right into feeding us and our girls organic produce, so this project was right up my ally as I felt that connection. There’s a little hidden egg in the structure of the ‘B’ & ‘E’ that represents balance. You can probably guess it, but if you can’t it’s explained in the presentation.
Here is another collection of my logo designs. This time they’re from 2010 and beyond, some dating back to over a decade old. It’s always interesting to see how your styles and techniques evolve. At the very top, the cobode logo was the first logo of mine to be gallerized on the front page of logopond. It also attracted a lot of interest on behance with a mock presentation I put together. This presentation snagged my first overseas client all the way from Istanbul, Turkey.
Below are some attempts at creating a signature mark for David Michael Originals. For the first design I have gone a more edgier approach with mountains incorporated into the M and the second design is a more timeless approach. Both signatures can be shortened to just their initials as a monogram.
This logo was a turning point in my career of being a corporate identity specialist, as it introduced a more intimate knowledge of the art of lettering to my repertoire. From this one logo (the second concept) I was asked by a plethora of clients to design them lettering style logos that they found through behance and dribbble… and so a passion for lettering was born.
This project was a rebrand for Goldstein’s Pie Shop & Bakeries on the Gold Coast, Australia. My objective was to honour the existing brand whilst infusing a sense of nostalgia and heritage into the new logo. This is one of my proudest rebrands as I really felt their existing corporate identity lacked all the values and emotions that makes up the Goldsteins brand. You can see the comparison of the logos further into the presentation. View Project…
Jones Mitchell is a boutique family law firm, practicing exclusively in family and matrimonial law. Their work predominantly involves effecting property settlements for separated spouses, working with parents in relation to disputes concerning their children, and resolving child support issues.
Commissioned to design a more modern incarnation of their current logo, I have tried to focus on producing a mark that honours the bones of their existing logo whilst also creating a mark that represented the sensitive nature of matrimonial law.
The firm is a specialist in what it does and has the experience to help resolve complex disputes. I have tried to tackle this through visual form whilst trying not to be too literal, but more from an abstract angle using geometric shapes and their symbolic references – all the while, trying to capture an overall professional, trusting and modern looking identity.
Published Adverts conceptualised and designed by VERG (Matt Vergotis)
Sourceco are a procurement company for businesses wishing to trade with China. I was commissioned to do a series of adverts. One of them as a poster hangs on the wall in the Australian Consulate.
“VERG Advertising has helped us grow our business over a number of projects during the last few years, but one particular piece of work stands out; Matt from VERG produced a magazine advert for us that really summarised what we bring to our clients in a striking visual manner with little text whatsoever. A few people contacted us just to find out who our designer including the Australian Chamber of Commerce! – This advert is now hung on the wall in the Australian Consulate”
For a café that will be recognised for it’s amazing coffee. This concept came about when thinking about how word of mouth is responsible for generating good business when it comes to good coffee. The organic jittery nature of the type represents the excitement and buzz coffee drinkers enjoy.
Italian for House of Serenity. The symbol for serenity is a triangle inside a circle. I’ve also changed it by making the circle a frame linked by S’s and C’s. The font is custom built to give uniqueness to the brand. Casa Sereno import the finest home ware and furniture, and the clients request was for a classy, sophisticated, warm and alluring identity.
Lupefoto specialises in children photography. I focused on designing something that reflected the colourful and playful style of their photographers style. The love heart is entirely made up of the letters Lupefoto X 4 and is completely custom made.
Global Solar Brokers brings together all the necessary parties for the successful development of medium to large scale solar parks. Follow the visuals below for the rationale behind the logo design and corporate identity design.
For this project I was intent on delivering a strong and very corporate logo and identity to the client. Everything was printed on nothing but the finest quality stock with touches of spot varnishes to compliment the simple design and offer the client a sophisticated identity.
Published Adverts conceptualised and designed by VERG (Matt Vergotis)
Judd Farris was the company I worked as creative director before starting VERG. I was responsible for their brand from the early days as a start-up until they were bought by a corporate as a market leading company of 14 offices world wide.
Here’s a sample of some of the published adverts I created for them.
“VERG was the linchpin in the success story that was JF, setting the benchmark for all recruitment firms to follow. VERG was a dream to work with and as I was tasked with launching the JF brand in South East Asia, VERG was able to still deliver quirky, striking advertising campaigns, which in a conservative market stood out but did not offend. VERG was the genius behind the brand and he certainly stands out as one of the most talented designers that I have worked with over the years.”
Gemma Keogh Peters, Country Head, Singapore, Judd Farris
“VERG’s fantastic campaigns were instrumental in creating a brand for our company that helped us to become market leaders”