Image Image Image 01 Image Image Image Image Image Image Image Image Image Image

Logo
Corporate Identity
Typography & Lettering

Scroll to Top

To Top

Featured Projects

Black Hops Brewery

The three lads from Black Hops Brewery (Burleigh Heads, Gold Coast) came to me in late 2015 with a request to help them rebrand. Playing on the military pun of their name “Black (H)ops” they were concerned their current military style logo was going to pigeon hole their audience. Wanting to be more accessible to a wider demographic it was my job to balance the act of not turning my back on their military past, yet infuse a sense of approachability so that it wasn’t just young play station loving men that loved to sample their fine tasting craft beers. Check out this blog post from Black Hops that documents the process, including a conference call I had with the boys at one of the key design stages. Classic listening, scattered with colourful language.

blackhops-bottles blackhops-bottles2 blackhops-bottles3 blackhops-bottles4 blackhops-bottlesblackhops-bottles2 blackhops-bottlesblackhops-bottles8 blackhops-bottles9 blackhops-bottles10 blackhops-bottles11 bh-230cal_can abc_can beachy_can bitter_fun_can code_red_can eggnog_can flashbang_can hornet_can pink_mist_canblackhops-bottles6 blackhops-bottles7

12919633_1064209916970175_8941108307277463391_n 12472282_1064209903636843_1782449433687824063_n 12985534_1064209950303505_5673168455550282985_n blackhops-bottles2 blackhops-bottles3 blackhops-bottles18

Submit a Comment