Tabu Organic Vodka was a logo & label project I worked on in 2013. The client wanted a very minimalist design with a simple type and mark duo. When tackling this, my objective was to create something a little daring and a little naughty. Tabu is a practice that is prohibited or restricted. When juxtaposed with alcohol, it’s a naughty invitation to try something a little daring/ forbidden, almost like reverse psychology “I dare you to try this”. To compliment the name and the idea behind it, I thought a mark of the prohibit sign would help visually translate that message. As a daring little quirky touch I decided to add little devil horns to push it that little bit further. All type is custom made.