Late last year I was commissioned by EMI to design the lettering for Troye Sivan’s debut album cover, Blue Neighbourhood. Since then the album has become an international success. Troye has appeared on 60 Minutes Australia and also performed his hit tracks on numerous talk shows such as The Ellen Degeneres Show and The Tonight Show Starring Jimmy Fallon. With advertising in illustrious places like Time Square, NY Time Magazine had listed him at the time in the top 25 Most Influential Teenagers. Troye is quickly becoming a mega star, so to have been asked to do the lettering for such a huge up and coming talent was a great privilege. The best part though is my daughters absolutely love his music and it was a fun project to work on.
View the project to check out some of the process shots and finished products.
An animated gif of a practice run through. Whilst this is sped up, in order to get the texture and movement, a fast style technique had to be applied. I’ll be posting a real time video soon.
Once we agreed on a style, I wrote this over and over and over and over until eventually I was happy with the composition of all the letters. There’s a lot of letters in “Neighbourhood” and I wanted to nail it one go, so I did go through a bit of paper and ink.
In context with the deluxe edition colour palette
Deluxe Album Cover
Deluxe Album Cover: Writing the track list was a challenge to keep everything consistent with such a fast and flicky style of handwriting, but I’m happy with how it all turned out.
One of the many practice run throughs, trying to nail the perfect composition.
Practicing for the track list
Some of the practice sheets of paper that show some early concepts and how I put the track lists together.
This is a vectored version of the first concept I presented.
This is a vectored version of the second concept I presented
Third time lucky! Once we established that texture was important for the style it was easy for me to pin my ears back and execute it.
My lettering doing the rounds on the US talk show circuit and appearing all lit up at Time Square.