The custom made typeface has been built to reflect clean minimalistic lines. It’s geometric approach helps embody style within simplicity.
The 3 marks above are derived by the consistent ‘o’s that appear within the logotype. By taking these out and creating unity between the 3 circles we embrace the connectivity of the service and form a consistent relationship between the logotype and the logo mark. This relationship can be used as a grouping or as stand alone devices. Much the same way the Nike logotype has a relationship with its logo mark (swoosh).