Bargain Spot was a nice lettering project I worked where I was asked to design some fun and approachable script style lettering. Bargain Spot is a revolutionary shopping platform that uses smart software algorithms to identify the hottest buys by Australia’s leading online retailers. My client wanted the experience to be fun and friendly so for this I designed a letters that jumped up and down from the baseline and had a bounce and flow to them. When designing logotypes for websites it’s important to keep in mind legibility at small sizes. To tackle this I worked on keeping the negative and positive space as consistent as possible. Check out Bargain Spot for some cool bargains.
Matt Vergotis is a branding and hand-lettering genius. Easily one of the best in the business. He pretty much read our minds, and created a brand that not only perfectly symbolises our vision, but will also stand the test of time. His attention to detail extends far beyond that of most brand designers, and this is clearly reflected in the quality of his work. If you are looking for someone who can really deliver, Matt Vergotis is the guy who can make it happen.– Justin Gray, Founder Bargain Spot
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