David Michael

Logo and Brand Identity by VERG (Matt Vergotis)

Below are some attempts at creating a signature mark for David Michael Originals. For the first design I have gone a more edgier approach with mountains incorporated into the M and the second design is a more timeless approach. Both signatures can be shortened to just their initials as a monogram.
This logo was a turning point in my career of being a corporate identity specialist, as it introduced a more intimate knowledge of the art of lettering to my repertoire. From this one logo (the second concept) I was asked by a plethora of clients to design them lettering style logos that they found through behance and dribbble… and so a passion for lettering was born.