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Corporate Identity
Typography & Lettering

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Earl Of Leicester

I’m currently in the process of rebranding a very old pub in Adelaide that has an abundance of craft beer and good food. It’s getting a little visual love in the way of a refurb and to compliment this reufb I was asked to give it a new fresh corporate identity. To do this I went back in time to research Sir Robert Dudley, the 1st Earl of Leicester and found a really cool fireplace of his that had an old heraldic emblem masoned out of marble. So that gave me the idea to recreate a modern and contemporary adaptation of this circular crest and provide a flexible logo suite that could roll out across the new improved pubs, stationery, menus and signage.


Above is the Fireplace at Kenilworth Castle, decorated with heraldic emblems of Robert Dudley and the letters R and L for “Robert Leicester”

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