EC Pohl & Co.

Logo and Brand Identity by VERG (Matt Vergotis)

For a private equity firm. The client requested to see a stylised version of a Fleur De Lis. This is a feature of their family emblem. It’s very important for a client to understand how their new logo and brand identity is going to present on their deliverables. For this reason, I always like to give clients a visualisation of these deliverables and how their new look will translate. There’s more to a company’s brand identity than just a custom logo design, in fact it’s only one piece of that puzzle. So for this presentation (and most that I do), I thought it would be important to show the client a few mock examples of how their visual devices (logo, colours, fonts, etc) would work on their corporate literature. It’s these design layout techniques that also structure a company’s identity.