Recently I was given the very fortunate opportunity to pitch an identity concept for the branding of the Gold Coast City.
After a rebrief from the first concept I had a week to come up with the next concept. Unfortunately a severe case of designers block struck me down along with a lot of client work that needed urgent attention and it wasn’t until the eleventh hour that this concept came to mind. Nonetheless, I was really happy with this version and the deeper I got into the concept, the more potential and versatility I found this concept had.
[layout columns=”2″]
[/layout]
The below images illustrate the mechanics and techniques used to create the type and logo mark. Every element is thoughtfully crafted using geometry which creates a visual coherence.
[layout columns=”2″]
[/layout]
The below images demonstrate the spacial awareness of the elements that make up the logo.
[layout columns=”2″]
[/layout]
For the identity of the Gold Coast City, I would like to propose a custom font to be crafted that encompasses the qualities of the Gold Coast. You will notice the wavy line appears on a few key letters that would be seen throughout headings, promotions and collateral where the font is used. This further solidifies the uniqueness of the brand.
[layout columns=”2″]
[/layout]
Below is an example of the different weights that could be created to make up a more comprehensive font suitcase.
[layout columns=”2″]
[/layout]
Below is an example of how subsidiary brands could work in relationship with the proposed concept.
[layout columns=”2″]
[/layout]
The End.