Goldsteins PieShop & Bakery

About this project

Logo and Brand Identity by VERG (Matt Vergotis)

This project was a rebrand for Goldstein’s Pie Shop & Bakeries on the Gold Coast, Australia. My objective was to honour the existing brand whilst infusing a sense of nostalgia and heritage into the new logo. This is one of my proudest rebrands as I really felt their existing corporate identity lacked all the values and emotions that makes up the Goldsteins brand. You can see the comparison of the logos further into the presentation.