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Goosey Gander

Logo and Brand Identity by VERG (Matt Vergotis)

Goosey Gander is an on-line retail baby and toddler clothing company. The logo design for this project took on an illustrated story book feel which was an enjoyable direction for me to capture. An interesting thing to point out when creating this logo is, I did try and refine the logo more, creating a more finished and polished look. But when I did this, the logo felt like it had lost all the character through these refinements. So this in fact, is the very first thumbnail sketch of this concept. All the imperfections are honoured and vectored exactly as I scamped my idea down and scanned it in. There’s also another hidden egg in the way the geese’s bodies are positioned. You’ll have to view the project to find out.

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