Mr Henderson

Every now and then I’ll get an enquiry where a client isn’t happy with their logo anymore. It may have served its purpose through the early stages of their business journey and then as a company grows, or pivots its values, what worked back then doesn’t quite represent where they are now.

There are a few directions you can take with these requests, whether it’s a full shake up in design, super subtle execution tweaks, or evolving whilst respecting the past. For this my goal was the later.