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Corporate Identity
Typography & Lettering

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This was quite a detailed and conceptual corporate identity project, as it drew on a lot of elements to make up the big picture. Romanesco Capital Management is a niche portfolio manager that trades futures contracts in a systematic way. Because they use this systematic approach to see patterns in finance, I have devised a visual identity system that draws reference to the fibonacci spiral and fractals. A Romanesco is actually a vegetable similar to a broccoli and the client chose this name because of it’s striking appearance, as its form is a natural approximation of a fractal. Not wanting a vegetable for their logo, it was my challenge to come up with a non literal abstract mark, infused with relevance to the theme.

This presentation became my first featured project on the main stage of Behance. For me this is huge, considering the breathtaking creative projects it’s rubbing shoulders with.

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  1. Hi!
    Great project, really!
    I like the palette and the font: which is the one you used?

    • Matt

      THANKS!It’s a typeface I’m developing into a font. Should be released in the coming months. It’ll be called Museology.

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