Southport Sharks Rebrand


In 2017 I was approached by Gold Coast AFL football club, The Southport Sharks to rebrand their club, which included a full redesign of their logo. Part of my brief was to modernise the brand but also retain some form of heritage. It was also important to devise a system that was flexible and adaptable to work across a variety of environments. The focal point of this custom logo design was always going to be the shark, so the most challenging aspect of this project was to create an iconic version of the shark that was energetic and eye catching. In doing so I made it my goal to capture a shark that had that same energetic motion of an AFL player, almost as if the shark was replicating a player on the move. The presentation includes the full rebrand and style guide brand book. For a closer look I invite you to click on the link below.

“The management team at Southport Sharks became aware of Matt’s work through food and beverage brands on the Gold Coast. Supporting local business, it was important for Sharks to engage a local designer.

The brief to Matt was to bring the Sharks into the modern era. The rebrand had to include a flexible logo that could be adaptable for corporate and sporting applications. The project from initial concept design to roll-out was completed during a nine month period. During this time Matt was very professional and always put our objectives first.

The final design is an iconic representation of the club and what we stand for. We have no hesitation in recommending Matt for any branding projects.”

– Andrew Zurcas – Marketing Manager