Stearman Recruitment

This logo and corporate identity presentation is for Stearman Recruitment who is based in Sydney, Australia. When presented with a list of logos that my client liked there was a certain style that all of them shared. ie. a strong logotype with a simplistic mark. Most of this presentation shows the first typeface choice that I custom built. If you view the full project you will see how I softened it up and made it a little less masculine through using a few techniques on the last few concepts (the last being the chosen logo design). The mark has conceptual thought and its rationale is explained in the presentation. 
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