For this custom logo design concept I decided I wanted to explore a ripple/ wave pattern. Waves start out as ripples which is very metaphoric towards the company’s service and backs up the meaning behind the name “Wavemaker”. The mark also has an emblem quality to it with an equal duality of it presenting like a flag “waving” in the wind. This gives across the feeling of trust, honour and integrity.

The typeface is the result of a collaboration project I’m working on with Wayne Thompson from the Australian Type Foundry. It’s a long term project we’ve set ourselves to make a very modern interpretation of a serif font.