To Top
I am over the moon to be able to put this presentation together for you. Yes! It’s another brewing branding project, and yes they’re another amazing brewery. What I love about this project though is that I really pushed myself to come up with something unique in this crowded market. Craft beer is going gangbusters at the moment in Australia and for this project I wanted to design a logo suite and corporate identity system that drew on every aspect of my graphic design skills. From lettering and typography, illustration and packaging layout design, this project has it all and I am super proud of the outcome. Their beer is next level and they needed an identity that lived up to the hype surrounding their beautifully delicious craft beer. I’ve also tipped my hat to the American influence it’s had with the resurgence of craft beer. If you ever see their brews out in the wild, grab yourself some. Trust me, you’ll be in hop heaven.
This year (2018) I was commissioned to design another logo and packaging requirement for Revel Brewing Co. What I love about working within the craft beer industry is the completely unique and diverse directions I must take to give each and every brewer their own seperate identity. This time for Revel we wanted to do something a little more minimal whilst not lacking character. The Revel “spark” was born to represent their passion for fresh, local craft beer.
Working with Matt was such a wonderful experience for a start-up company that had such a passion for creating a strong brand that resonated with our core values and skeletal ideas of what Revel could feel like.
Matt took us on a journey and explained to us, from the get-go, what we would be doing, when and how. The best part is we felt valued and part of the process the entire time whilst trusting in Matt’s expert advice and guidance to ensure Revel was the best product it could be!
We are so chuffed to have worked with such a talented designer and are looking forward to many more adventures into the future!
– Jay Nevan (Founder of Revel Brewing Co)
As a specialist in corporate identity, logo design, lettering and drinking good beer, there’s certain jobs that are very appealing for me to work on. This my friends is one of them. I love beer, I love designing… it’s a match made in heaven. So for this project it was a challenge because being a gluten reduced beer I wanted it to exude a sense of coolness so people looked past the stereotype associated with wanting to create something that’s gluten free. We buy with our eyes first so this can had to look cool and crafted. To add that craft feel I custom created absolutely every element of the design in a hand drawn vintage style. There’s also the name, which can be translated a few different ways. The story goes though, the brewer’s two puppies got very very sick when they got in to a bag of his hops. So Sick Puppy literally means a “sick puppy”. The story is in the art if you look close enough. I hope you enjoy.
“I loved how he looked outside the box with his creativity.”
- Dean Costigan – Sick Puppy Brewery
In 2017 I was approached by Gold Coast AFL football club, The Southport Sharks to rebrand their club, which included a full redesign of their logo. Part of my brief was to modernise the brand but also retain some form of heritage. It was also important to devise a system that was flexible and adaptable to work across a variety of environments. The focal point of the logo was always going to be the shark, so the most challenging aspect of this project was to create an iconic version of the shark that was energetic and eye catching. In doing so I made it my goal to capture a shark that had that same energetic motion of an AFL player, almost as if the shark was replicating a player on the move. The presentation includes the full rebrand and style guide brand book. For a closer look I invite you to click on the link below.
The management team at Southport Sharks became aware of Matt’s work through food and beverage brands on the Gold Coast. Supporting local business, it was important for Sharks to engage a local designer.
The brief to Matt was to bring the Sharks into the modern era. The rebrand had to include a flexible logo that could be adaptable for corporate and sporting applications. The project from initial concept design to roll-out was completed during a nine month period. During this time Matt was very professional and always put our objectives first.
The final design is an iconic representation of the club and what we stand for. We have no hesitation in recommending Matt for any branding projects.
- Andrew Zurcas – Marketing Manager
The three lads from Black Hops Brewery (Burleigh Heads, Gold Coast) came to me in late 2015 with a request to help them rebrand. Playing on the military pun of their name “Black (H)ops” they were concerned their current military style logo was going to pigeon hole their audience. Wanting to be more accessible to a wider demographic it was my job to balance the act of not turning my back on their military past, yet infuse a sense of approachability so that it wasn’t just young play station loving men that loved to sample their fine tasting craft beers. Check out this blog post from Black Hops that documents the process, including a conference call I had with the boys at one of the key design stages. Classic listening, scattered with colourful language.
I defy any designer to not fall in love with the awesomeness of a bald eagle when doing the research to recreate one in an iconic logo form. Such was the joy of this assignment. This logo / corporate identity project was for a company entering the market in the USA for outdoor power equipment. Yardmax launched recently so I’m proud to show you how I presented the concept to them. Not a lot changed as the client loved it. They say “happy wife, happy life” I think you can throw client in there too.
I’m currently in the process of rebranding a very old pub in Adelaide that has an abundance of craft beer and good food. It’s getting a little visual love in the way of a refurb and to compliment this reufb I was asked to give it a new fresh corporate identity. To do this I went back in time to research Sir Robert Dudley, the 1st Earl of Leicester and found a really cool fireplace of his that had an old heraldic emblem masoned out of marble. So that gave me the idea to recreate a modern and contemporary adaptation of this circular crest and provide a flexible logo suite that could roll out across the new improved pubs, stationery, menus and signage.
Above is the Fireplace at Kenilworth Castle, decorated with heraldic emblems of Robert Dudley and the letters R and L for “Robert Leicester”
Alrighty, like a bandaid… STRAIGHT OFF!
This is an unused logo and corporate identity concept.
There, I said it.
Blue Water is a digital agency in Washington DC and they’re a fantastic client that has commissioned me to do a number of projects. Originally when asked to design their new logo and visual identity rebrand I was asked to craft something with a hand made aesthetic to mirror their values of being a digital agency that takes pride in constructing websites with artisan code. Code that’s crafted with the same love and detail that you expect from a more tactile craftsman. To do this, whilst still honour the fact they are a “digital agency” I hand crafted their logo using a soft tipped brush pen with blue water (blue ink plus water) and then complimented the visual assets that support the logo with patterns and devices that are influenced by coding tag ( < > ) motifs.
This, along with my ‘Mandy’ project are now my most favourite unused projects.
Why wasn’t it used? Understandably the corporate side of the business needed to shine more. That presentation is coming soon.
This logo and branding assignment is one of my most favourite projects and I’m delighted to finally share it with you on my website. Usually when I get briefed on a project I immediately get visions of how that visual identity should present. Sometimes when executing an idea, along the way the process can evolve to become something that differs from what you first envisioned. Not the case for this Italian Restaurant Bar that’s values are very enriched in tradition. The outcome is exactly as I first visualised and the process getting there was nothing but enjoyable. It’s always a delight to see it come together and I hope you enjoy the process video of crafting the logo with my brush pen calligraphy.
Cavalier Logo Process from Matt Vergotis on Vimeo.
Salt Bar is situated in Northern NSW in the heart of Salt Village at Kingsliff. This logo is part of a rebrand whereby I was asked to come up with a corporate identity system that gave the establishment a warm, familiar, upbeat yet relaxing feel. Over time I will populate this page with photography as the branding rolls out.
New to beautiful Mossman in Sydney is Clean Clear & Correct, a skin and teeth treatment clinic set in a luxurious setting. “CC&C” is about delivering fast and effective teeth whitening and clean clear skin solutions with the latest state of the art laser & light technology. When creating this logo and corporate identity, I wanted to design a very flexible system that incorporated multiple devices such as a custom design logotype, crest emblem and various icons and patterns that reflected the mood of a pleasant environment to visit.
Britannica Family Office (Note: presentation incorrectly says “home office”) is a boutique consultancy, specialising in British education and key aspects of family relocation to the UK.
To help a child and parents build a strategy for life in terms of education and next steps. This long term view, together with ability to provide best contacts for any relevant need (real estate/tax advise etc) is my unique selling point.
View the project to understand the logo mark and type rationale for this corporate identity project.
Sanders is a printing company in Denmark. I was commissioned by them to come up with a lettering style logo and visual identity system as a new and fresh rebrand for the company. This Client was probably the nicest client I have worked with to date. Not to take anything away from my other wonderful clients, but I was truly overwhelmed with how friendly and appreciative they were to my service.
This is just one of the many nice comments that was made about their new logo and visual identity.
It looks soooo perfect, awesome, great etc. That logo was really made for us, serious! It was meant to be that way. It looked like it has already been our logo for years, it feels so trustful (I don’t know how to explain this part exactly). I have put this new logo already deep in my heart.
I also made a video of the lettering process that you can watch if you view the project.
Logo and Brand Identity by VERG (Matt Vergotis)
This was a signature mark I created for a client of mine in London. This presentation was the first concept where my solution was to create a sassy and confident signature mark. In the end it was not right for the client, as she wanted less focus on her name, and more on ‘Artist Management’. This logo, along with my David Michael logo, really kick started my lettering passion as clients out of the woodwork noticed these two brands and requested similar styles.
Logo and Brand Identity by VERG (Matt Vergotis)
I went to school with Perry and have done various design work for the foundation in the past. When meeting Perry recently we discussed his brand and the objectives of a rebrand.
First and foremost Perry Cross is the brand of the foundation, people come to his charity events to support him and his cause. This is his legacy and I wanted to create something that would represent his positive, inspiring story, and not the misfortune of his accident.
The X for Cross and the colour green has always been the one consistency over the years. Originally I thought the X simply represented his surname ‘Cross’. When chatting to Perry he explained to me that it all started because it was his only way of signing his name. This was his mark, and it was at this point the penny dropped for me. There was no graphical wizardy in the world that I could come up with, that could strike the emotional chord and better represent Perry and the X, then if he was to do it himself.
By using his signature artwork as the mark for the logo, we make that direct connection to Perry and assure his legacy and his mantra “everything is possible” is captured with in the foundation.
So I set Perry the challenge to stick a paint brush in his mouth and come up with his own logo.
Logo and Brand Identity by VERG (Matt Vergotis)
The name had to change for this fashion label, so it’s become an unused project. I’ve since decided to make a font based on this lettering.
Logo and Brand Identity by VERG (Matt Vergotis)
Seventyseven is an iOS app consulting company that provide app design and development. The client requested a hand created typeface complimented by a graphical mark of the number 77. I decided to create this mark out of 77 dots with the focus on the 77th dot. In doing this I have manufactured a flexible device that can change shape to represent different icons associated with the company all using 77 dots.
Working with Verg was a great experience. Initially we worried about using someone from another country (us in the US, Verg in Aus) but Matt made us feel comfortable about the exchange. Dealing with timezone differences was not an issue as Matt was very available via email and Skype.
Here are some highlights from our experience:
- Creativity was top notch with our design
- Polished, thoughtful, calculated
- Bold in attempting designs
- Turn around time in artworking is quick
- Captured the brand brief details we provided
We would certainly use him for future projects.
Jason / Shamick
Founders
seventyseven
Logo and Brand Identity by VERG (Matt Vergotis)
This tasty logo is for a home delivery service delivering fresh organic food to your door step. Clients request was simple “I want it organic looking”. In Addition to the logo I created an icon set for the client to use and possibly expand on for the website products. My wife is right into feeding us and our girls organic produce, so this project was right up my ally as I felt that connection. There’s a little hidden egg in the structure of the ‘B’ & ‘E’ that represents balance. You can probably guess it, but if you can’t it’s explained in the presentation.
Logo and Brand Identity by VERG (Matt Vergotis)
My objective with this design was to create a “distinctive, fashionable, unique logo that evoked a designer image.”
To create various emotional cues that compliment the client’s service and brand values I constructed the logo with two elements: 1) The monogram mark, 2) The signature typeface.
Logo and Brand Identity by VERG (Matt Vergotis)
Mark made from the one circle. Inspiration drawn from aircrafts for velocity and a spearhead for recruitment.
Logo and Brand Identity by VERG (Matt Vergotis)
Logo and Brand Identity by VERG (Matt Vergotis)
This project was a rebrand for Goldstein’s Pie Shop & Bakeries on the Gold Coast, Australia. My objective was to honour the existing brand whilst infusing a sense of nostalgia and heritage into the new logo. This is one of my proudest rebrands as I really felt their existing corporate identity lacked all the values and emotions that makes up the Goldsteins brand. You can see the comparison of the logos further into the presentation. Read more…
Logo and Brand Identity by VERG (Matt Vergotis)
Logo and Brand Identity by VERG (Matt Vergotis)
logo/ brand for a property development in Brisbane. This logo design was inspired by the architecture relationship between the roof and top balcony. Full project on Behance.
Logo and Brand Identity by VERG (Matt Vergotis)
For a café that will be recognised for it’s amazing coffee. This concept came about when thinking about how word of mouth is responsible for generating good business when it comes to good coffee. The organic jittery nature of the type represents the excitement and buzz coffee drinkers enjoy.
Logo and Brand Identity by VERG (Matt Vergotis)
Italian for House of Serenity. The symbol for serenity is a triangle inside a circle. I’ve also changed it by making the circle a frame linked by S’s and C’s. The font is custom built to give uniqueness to the brand. Casa Sereno import the finest home ware and furniture, and the clients request was for a classy, sophisticated, warm and alluring identity.
Logo and Brand Identity by VERG (Matt Vergotis)
Global Solar Brokers
Global Solar Brokers brings together all the necessary parties for the successful development of medium to large scale solar parks. Follow the visuals below for the rationale behind the logo design and corporate identity design.
Bandora Holdings
For this project I was intent on delivering a strong and very corporate logo and identity to the client. Everything was printed on nothing but the finest quality stock with touches of spot varnishes to compliment the simple design and offer the client a sophisticated identity.
