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In 2017 I was approached by Gold Coast AFL football club, The Southport Sharks to rebrand their club, which included a full redesign of their logo. Part of my brief was to modernise the brand but also retain some form of heritage. It was also important to devise a system that was flexible and adaptable to work across a variety of environments. The focal point of the logo was always going to be the shark, so the most challenging aspect of this project was to create an iconic version of the shark that was energetic and eye catching. In doing so I made it my goal to capture a shark that had that same energetic motion of an AFL player, almost as if the shark was replicating a player on the move. The presentation includes the full rebrand and style guide brand book. For a closer look I invite you to click on the link below.
The management team at Southport Sharks became aware of Matt’s work through food and beverage brands on the Gold Coast. Supporting local business, it was important for Sharks to engage a local designer.
The brief to Matt was to bring the Sharks into the modern era. The rebrand had to include a flexible logo that could be adaptable for corporate and sporting applications. The project from initial concept design to roll-out was completed during a nine month period. During this time Matt was very professional and always put our objectives first.
The final design is an iconic representation of the club and what we stand for. We have no hesitation in recommending Matt for any branding projects.
- Andrew Zurcas – Marketing Manager
I defy any designer to not fall in love with the awesomeness of a bald eagle when doing the research to recreate one in an iconic logo form. Such was the joy of this assignment. This logo / corporate identity project was for a company entering the market in the USA for outdoor power equipment. Yardmax launched recently so I’m proud to show you how I presented the concept to them. Not a lot changed as the client loved it. They say “happy wife, happy life” I think you can throw client in there too.
I’m currently in the process of rebranding a very old pub in Adelaide that has an abundance of craft beer and good food. It’s getting a little visual love in the way of a refurb and to compliment this reufb I was asked to give it a new fresh corporate identity. To do this I went back in time to research Sir Robert Dudley, the 1st Earl of Leicester and found a really cool fireplace of his that had an old heraldic emblem masoned out of marble. So that gave me the idea to recreate a modern and contemporary adaptation of this circular crest and provide a flexible logo suite that could roll out across the new improved pubs, stationery, menus and signage.
Above is the Fireplace at Kenilworth Castle, decorated with heraldic emblems of Robert Dudley and the letters R and L for “Robert Leicester”
This logo and branding assignment is one of my most favourite projects and I’m delighted to finally share it with you on my website. Usually when I get briefed on a project I immediately get visions of how that visual identity should present. Sometimes when executing an idea, along the way the process can evolve to become something that differs from what you first envisioned. Not the case for this Italian Restaurant Bar that’s values are very enriched in tradition. The outcome is exactly as I first visualised and the process getting there was nothing but enjoyable. It’s always a delight to see it come together and I hope you enjoy the process video of crafting the logo with my brush pen calligraphy.
Cavalier Logo Process from Matt Vergotis on Vimeo.
Salt Bar is situated in Northern NSW in the heart of Salt Village at Kingsliff. This logo is part of a rebrand whereby I was asked to come up with a corporate identity system that gave the establishment a warm, familiar, upbeat yet relaxing feel. Over time I will populate this page with photography as the branding rolls out.
Logo and Brand Identity by VERG (Matt Vergotis)
Benchmarks are the surveying starting point for construction sites. With the mark I have come up with a symbol that draws reference to both the traditional cut in stone benchmarks and the modern day bronze discs that have a triangle as the centre point. I get a real sense of satisfaction when working on simple designs that are flexible and are aligned to a brief given. This is one of my favourite projects and also my favourite presentations.
“Our client was expecting nothing short of the best when it came to his logo design and brand package… hence the reason we sought out and placed the project into the capable hands of Matt Vergotis of Verg Advertising. Matt happens to be the first gentleman we’ve ever worked with outside The United States on a large scale project but not once did we feel any distance. Matt doesn’t just “take jobs”, he approves and accepts them based on his skills set. Not surprisingly, his first presentation didn’t just meet the needs of our client’s vision, it embodied it. He delivered faster that expected and enthusiastically catered to our every need throughout the project…. the first of many to come.”
This was quite a detailed and conceptual corporate identity project, as it drew on a lot of elements to make up the big picture. Romanesco Capital Management is a niche portfolio manager that trades futures contracts in a systematic way. Because they use this systematic approach to see patterns in finance, I have devised a visual identity system that draws reference to the fibonacci spiral and fractals. A Romanesco is actually a vegetable similar to a broccoli and the client chose this name because of it’s striking appearance, as its form is a natural approximation of a fractal. Not wanting a vegetable for their logo, it was my challenge to come up with a non literal abstract mark, infused with relevance to the theme.
This presentation became my first featured project on the main stage of Behance. For me this is huge, considering the breathtaking creative projects it’s rubbing shoulders with.
Logo and Brand Identity by VERG (Matt Vergotis)
For a private equity firm. The client requested to see a stylised version of a Fleur De Lis. This is a feature of their family emblem. It’s very important for a client to understand how their new logo and corporate identity is going to present on their deliverables. For this reason, I always like to give clients a visualisation of these deliverables and how their new look will translate. There’s more to a company’s corporate identity than just their logo, in fact it’s only one piece of that puzzle. So for this presentation (and most that I do), I thought it would be important to show the client a few mock examples of how their visual devices (logo, colours, fonts, etc) would work on their corporate literature. It’s these design layout techniques that also structure a company’s identity.
Horizon at Byron Bay is a stunning, contemporary residence, nestled on 10 hectares on top of a hill. It has 360° uninterupted panoramic views of the coastline and hinterland. Designed for perfect lifestyle living, Horizon Byron Bay is a perfect venue for weddings. 
For this visual identity, I created a pattern to compliment the brand by visually telling a story of perfect days and wonderful nights. The mark was an interesting challenge as I wanted to create something that was multi layered with visual meaning. What’s obvious, is the “H”, the sun and the horizon, but it works deeper than that. There’s an image in the presentation that illustrates my thought process when tying the wedding theme into the mark. It’s not important that people make this connection, but it is there as a hidden egg. Also, it’s ‘not obvious’ nature means if the venue isn’t used for weddings, then the logo is flexible, rather than designing something that was literal, pigeon holing it to weddings only. Read more…
2013 was another huge year for me creating logos and corporate identities for companies. But the one real flavour of 2013 was again ‘lettering’. If 2012 kicked off this style for me, 2013 solidified it as a skill set that saw clients from all around the world desiring it. I have always tried to be very versatile in terms of styles, as it’s the variety and diversity of every individual client requirement that dictates the style execution that’s best suited for them (what a mouthful). In a nutshell; every client is unique, so therefor every client requires a different approach. This is why I love my job so much – It’s problem solving and it keeps things interesting.
So here’s to another year of designing. I hope you like my snap shot of 2013 in the form of logos.
All the best and have a wonderful 2014.
Matt
New to beautiful Mossman in Sydney is Clean Clear & Correct, a skin and teeth treatment clinic set in a luxurious setting. “CC&C” is about delivering fast and effective teeth whitening and clean clear skin solutions with the latest state of the art laser & light technology. When creating this logo and corporate identity, I wanted to design a very flexible system that incorporated multiple devices such as a custom design logotype, crest emblem and various icons and patterns that reflected the mood of a pleasant environment to visit.
Logo and Brand Identity by VERG (Matt Vergotis)
The Anchorage Restaurant is an iconic waterside restaurant, an old historic boat shed jutting onto Port Philip Bay in Melbourne. With this rebrand I was aiming to design something contemporary and intimate whilst acknowledging their heritage & past. This brand is backed up by creating extra visual elements further aid the corporate identity, like patterns, icons and a beautiful corporate colour palette. The pattern I created for this is my most favourite pattern I’ve created to date (also the trickiest).
Britannica Family Office (Note: presentation incorrectly says “home office”) is a boutique consultancy, specialising in British education and key aspects of family relocation to the UK.
To help a child and parents build a strategy for life in terms of education and next steps. This long term view, together with ability to provide best contacts for any relevant need (real estate/tax advise etc) is my unique selling point.
View the project to understand the logo mark and type rationale for this corporate identity project.
Recently I was given the very fortunate opportunity to pitch an identity concept for the branding of the Gold Coast City.
After a rebrief from the first concept I had a week to come up with the next concept. Unfortunately a severe case of designers block struck me down along with a lot of client work that needed urgent attention and it wasn’t until the eleventh hour that this concept came to mind. Nonetheless, I was really happy with this version and the deeper I got into the concept, the more potential and versatility I found this concept had.
Recently I was given the very fortunate opportunity to pitch an identity concept for the branding of the Gold Coast City.
With only 4 days up my sleeve, here was my first concept at establishing an identity that was… Simple, Clean, Strong, Bold, Vibrant & Unapologetic.
Logo and Brand Identity by VERG (Matt Vergotis)
This was a signature mark I created for a client of mine in London. This presentation was the first concept where my solution was to create a sassy and confident signature mark. In the end it was not right for the client, as she wanted less focus on her name, and more on ‘Artist Management’. This logo, along with my David Michael logo, really kick started my lettering passion as clients out of the woodwork noticed these two brands and requested similar styles.
Logo and Brand Identity by VERG (Matt Vergotis)
Goosey Gander is an on-line retail baby and toddler clothing company. The logo design for this project took on an illustrated story book feel which was an enjoyable direction for me to capture. An interesting thing to point out when creating this logo is, I did try and refine the logo more, creating a more finished and polished look. But when I did this, the logo felt like it had lost all the character through these refinements. So this in fact, is the very first thumbnail sketch of this concept. All the imperfections are honoured and vectored exactly as I scamped my idea down and scanned it in. There’s also another hidden egg in the way the geese’s bodies are positioned. You’ll have to view the project to find out.
Logo and Brand Identity by VERG (Matt Vergotis)
This was an enjoyable lettering project. The client requested a signature style logo and an brand identity that was approachable and fun. Betafirm is a web development and mobile application company.
As someone who has worked with his share of designers, during my years in the web industry, I know how hard it can be to communicate something as abstract as design to another person. Therefore I was more than happy after my first talks with Matt. Matt understood precisely what I wanted and he included me early on in his initial thoughts and design drafts. All communication went through e-mail or Skype and it went smoothly. The combination of being a really nice guy, with an excellent understanding of what I wanted and his amazing design skills, has made the whole process a pleasure.
Bjørn Fridal – Founder of Betafirm
Logo and Brand Identity by VERG (Matt Vergotis)
I went to school with Perry and have done various design work for the foundation in the past. When meeting Perry recently we discussed his brand and the objectives of a rebrand.
First and foremost Perry Cross is the brand of the foundation, people come to his charity events to support him and his cause. This is his legacy and I wanted to create something that would represent his positive, inspiring story, and not the misfortune of his accident.
The X for Cross and the colour green has always been the one consistency over the years. Originally I thought the X simply represented his surname ‘Cross’. When chatting to Perry he explained to me that it all started because it was his only way of signing his name. This was his mark, and it was at this point the penny dropped for me. There was no graphical wizardy in the world that I could come up with, that could strike the emotional chord and better represent Perry and the X, then if he was to do it himself.
By using his signature artwork as the mark for the logo, we make that direct connection to Perry and assure his legacy and his mantra “everything is possible” is captured with in the foundation.
So I set Perry the challenge to stick a paint brush in his mouth and come up with his own logo.
Logo and Brand Identity by VERG (Matt Vergotis)
The name had to change for this fashion label, so it’s become an unused project. I’ve since decided to make a font based on this lettering.
Logo and Brand Identity by VERG (Matt Vergotis)
Seventyseven is an iOS app consulting company that provide app design and development. The client requested a hand created typeface complimented by a graphical mark of the number 77. I decided to create this mark out of 77 dots with the focus on the 77th dot. In doing this I have manufactured a flexible device that can change shape to represent different icons associated with the company all using 77 dots.
Working with Verg was a great experience. Initially we worried about using someone from another country (us in the US, Verg in Aus) but Matt made us feel comfortable about the exchange. Dealing with timezone differences was not an issue as Matt was very available via email and Skype.
Here are some highlights from our experience:
- Creativity was top notch with our design
- Polished, thoughtful, calculated
- Bold in attempting designs
- Turn around time in artworking is quick
- Captured the brand brief details we provided
We would certainly use him for future projects.
Jason / Shamick
Founders
seventyseven
Logo and Brand Identity by VERG (Matt Vergotis)
This tasty logo is for a home delivery service delivering fresh organic food to your door step. Clients request was simple “I want it organic looking”. In Addition to the logo I created an icon set for the client to use and possibly expand on for the website products. My wife is right into feeding us and our girls organic produce, so this project was right up my ally as I felt that connection. There’s a little hidden egg in the structure of the ‘B’ & ‘E’ that represents balance. You can probably guess it, but if you can’t it’s explained in the presentation.
Logo and Brand Identity by VERG (Matt Vergotis)
My objective with this design was to create a “distinctive, fashionable, unique logo that evoked a designer image.”
To create various emotional cues that compliment the client’s service and brand values I constructed the logo with two elements: 1) The monogram mark, 2) The signature typeface.
Logo and Brand Identity by VERG (Matt Vergotis)
Mark made from the one circle. Inspiration drawn from aircrafts for velocity and a spearhead for recruitment.
Logo and Brand Identity by VERG (Matt Vergotis)
Logo and Brand Identity by VERG (Matt Vergotis)
This project was a rebrand for Goldstein’s Pie Shop & Bakeries on the Gold Coast, Australia. My objective was to honour the existing brand whilst infusing a sense of nostalgia and heritage into the new logo. This is one of my proudest rebrands as I really felt their existing corporate identity lacked all the values and emotions that makes up the Goldsteins brand. You can see the comparison of the logos further into the presentation. Read more…
Logo and Brand Identity by VERG (Matt Vergotis)
Logo and Visual Identity by VERG (Matt Vergotis)
Jones Mitchell is a boutique family law firm, practicing exclusively in family and matrimonial law. Their work predominantly involves effecting property settlements for separated spouses, working with parents in relation to disputes concerning their children, and resolving child support issues.
Commissioned to design a more modern incarnation of their current logo, I have tried to focus on producing a mark that honours the bones of their existing logo whilst also creating a mark that represented the sensitive nature of matrimonial law.
The firm is a specialist in what it does and has the experience to help resolve complex disputes. I have tried to tackle this through visual form whilst trying not to be too literal, but more from an abstract angle using geometric shapes and their symbolic references – all the while, trying to capture an overall professional, trusting and modern looking identity.
Logo and Brand Identity by VERG (Matt Vergotis)
logo/ brand for a property development in Brisbane. This logo design was inspired by the architecture relationship between the roof and top balcony. Full project on Behance.
Logo and Brand Identity by VERG (Matt Vergotis)
For a café that will be recognised for it’s amazing coffee. This concept came about when thinking about how word of mouth is responsible for generating good business when it comes to good coffee. The organic jittery nature of the type represents the excitement and buzz coffee drinkers enjoy.
