Born on the Gold Coast, Admiralty Capital Group invest in some of the world’s most innovative global companies. In doing so, aim to deliver outstanding investment returns that have sustainable positive outcomes. To create a strong visual identity for ACG, I decided to lean in to the nautical aspect of the name and devise a symbol based off the Admiral chevron and change it slightly to represent growth, stability and “levelling up”. All this can be seen in the visuals below where I designed not only their logo system but the visual assets that would shape their brand identity.
