LOGO DESIGNS

Your logo is a window into your company’s values. In many ways it’s the first point of visual contact that will tell your story at first glance. If your logo doesn’t represent the service or product you provide, then you’re putting yourself at a disadvantage to those company’s that get it right. I passionately research, conceptualise and execute custom logo designs that reflect the values and service you provide so your customers can get behind your brand.

ONE SIZE DOESN'T FIT ALL

You don’t need a logo, you need a logo suite. It’s having an adaptable logo that allows you to present to the world across a wide variety of environments. For this reason a logo suite may consist of a master logo, portrait, landscape & banner size. Also a reduced state mark or motif for those small spaces like avatars. Custom logo design, visual branding strategy and development that covers all the basic uses of a logo is what I provide for my clients.

Abstract Minimal Logos are clean and uncluttered, making them easy to recognise and reproduce.

They convey a sense of elegance and modernity.

Abstract Logos use shapes and forms to create unique and conceptual logomarks to represent your brand’s spirit. 

They can be highly creative, and memorable, conveying complex ideas without literal imagery.

Emblem Logos can feature text, symbols or icons integrated into a composition like a badge or crest.

Great for brands that have more than one word in their name that want to look classic and timeless.

Geometric Logos use shapes and patterns to create a structured, unified form.

They can convey strength, stability and innovation.

Negative Space logos cleverly use the empty space around the elements to form a hidden image or meaning.

They’re often visually engaging, memorable and demonstrate creativity.

Monoline Logos use a single line of the same weight to create a design.

They’re often simple, elegant and convey a sense of flow, direction and connection.

Monogram Logos feature stylised initials or letters, often cleverly intertwined to create a single composition.

These logos are classic and timeless and are great for company names that have more than one word.

Mascot Logos use an animal or character to represent your brand.

They’re friendly, approachable and build an emotional connection with your audience.

Leading Letter Logos focus on a single letter, often the first letter of your company name.

They’re simple, memorable and can create a strong visual identity.

Hand Drawn Logos have a unique, personal feel, often used for handcrafted or artisanal brands.

They’re authentic, approachable and convey a sense of care and craftsmanship.

With over 20 years of experience in logo design, I’m passionate about adapting to each client’s unique needs and pushing my creative boundaries to explore new styles. This drive to learn and evolve has been the key to my growth as a designer.

Above is a selection of logos showcasing the diverse approaches I’ve taken to create compelling brand identities for a variety of exciting companies.

Subscribe to my newsletter