Fishing is one of my passions, so to be approached by one of the finest hand crafted lure companies for offshore fishing was another dream job for me.
This project saw me create a beautiful hand lettered logo suite that would be versatile across not only their business needs, but also as a clothing apparel line that gave them plenty of options across hats, fishing tops, hoodies and t-shirts. Later for their next apparel range I hand lettered and illustrated a whole new variety of visual assets to use.
