Cape York Lager

Cape York Lager marks the 12th brand identity and packaging design project I’ve created in the beer industry.

Cape York Lager’s home is at Punsand Bay, located at the most northern tip of the Australian continent. To create their brand identity I wanted to tap in to the essence of this beautiful and wild location. To do so I leaned on custom lettering, an iconic logo mark of a crocodile that I vector illustrated and a colour palette that pays homage to the natural surroundings. All this compiled to create an extensive logo suite giving the company the flexibility and diversity needed to have a strong and adaptable visual identity.