Crafting The Identity of Craft Beer Brands Through Letterforms

It is with great pleasure that I share with you my recent talk at AtypI, held at the Brisbane Convention Centre in April, 2024.

Over the years I’ve designed and shaped the look and feel of 12 craft breweries, not to mention hundreds of their limited release beers. In doing so there’s been no short cuts. Everything I create has been a labour of love, hand lettered and illustrated right down to every last detail. This talk breaks down my process and design decisions, as well as a quick introduction of my journey to get to this point.

It’s fast paced as there was a lot to get through. For this reason I’ve shared every slide here if you wish to stop to take a closer look.

Thank you!