Being involved in the Southport Sharks rebrand back in 2017, I was honoured when they reached back out to me to tackle the rebranding of their fitness centre. Previously Southport Sharks Fitness Centre, they wanted to rebrand to a more sophisticated, Southport Sharks Health Club.
To create this logo and visual identity system I had to focus on what it meant to change from a fitness centre to a health club. With key words like “Energy”, “Balance” & “Movement” as the focus of their new brand values I created a monogram logo mark that embodied those words. Complete with an extensive logo suite system that’s versatile and adaptable to different environments, a more sophisticated colour and design system, along with a variety of visual assets – I am really happy with how this all turned out and once again delighted to be involved with the Southport Sharks brand.
