Bondi Party Co Is the clothing you wish you wore to an event when you see someone else wearing it. It’s fun, it’s confident, it’s “Hey! I’m here to bring good vibes” clothing. It’s also quality, stylish & comfortable. So for this brand identity exercise, I decided to keep the logotype simple and clean. Let the bold and colourful patterns of the clothing speak volumes whilst a simple, clean and very adaptable logo suite compliment the patterns, rather than compete against them. I also created an icon suite for this brand to use on socials and advertising. There’s custom calligraphy for titles and the main logotype was a custom typeface that created with large ink traps to add some unique character to the letterforms.
