Logo and Brand Identity by VERG (Matt Vergotis)

Seventyseven is an iOS app consulting company that provide app design and development. The client requested a hand created typeface complimented by a graphical mark of the number 77. I decided to create this mark out of 77 dots with the focus on the 77th dot. In doing this I have manufactured a flexible device that can change shape to represent different icons associated with the company all using 77 dots.

Working with Verg was a great experience. Initially we worried about using someone from another country (us in the US, Verg in Aus) but Matt made us feel comfortable about the exchange. Dealing with timezone differences was not an issue as Matt was very available via email and Skype.

Here are some highlights from our experience:

  • Creativity was top notch with our design
  • Polished, thoughtful, calculated
  • Bold in attempting designs
  • Turn around time in artworking is quick
  • Captured the brand brief details we provided

We would certainly use him for future projects.

Jason / Shamick