I defy any designer to not fall in love with the awesomeness of a bald eagle when doing the research to recreate one in an iconic custom logo design. Such was the joy of this assignment. This logo / brand identity project was for a company entering the market in the USA for outdoor power equipment. Yardmax launched recently so I’m proud to show you how I presented the concept to them. Not a lot changed as the client loved it. They say “happy wife, happy life” I think you can throw client in there too.