New to beautiful Mossman in Sydney is Clean Clear & Correct, a skin and teeth treatment clinic set in a luxurious setting. “CC&C” is about delivering fast and effective teeth whitening and clean clear skin solutions with the latest state of the art laser & light technology. When creating this logo and corporate identity, I wanted to design a very flexible system that incorporated multiple devices such as a custom design logotype, crest emblem and various icons and patterns that reflected the mood of a pleasant environment to visit.
Larry Langton is an award winning Professional Filmmaker in the United States of America. He’s a Cinematographer, Producer & Director of broadcast films and commercials that has worked for some of the big wigs (NBC, CNN, FOX NEWS, CSPAN, Comcast, NIKE, MERCK, Johnson & Johnson, Bank of America, The Philadelphia Zoo to name a few).
For this corporate identity project I was commissioned to come up with a signature style logotype that covered a few different sectors that his brand would cover, giving a continuity that stretched from a single name logotype to a complete full name lock-up with complimenting mark. The mark is a conceptual representation of both “shooting & cutting” film. Ie. Filming & editing, hence the vintage gun and sword.
I invite you take a closer look at the presentation.
Logo and Brand Identity by VERG (Matt Vergotis)
The Anchorage Restaurant is an iconic waterside restaurant, an old historic boat shed jutting onto Port Philip Bay in Melbourne. With this rebrand I was aiming to design something contemporary and intimate whilst acknowledging their heritage & past. This brand is backed up by creating extra visual elements further aid the corporate identity, like patterns, icons and a beautiful corporate colour palette. The pattern I created for this is my most favourite pattern I’ve created to date (also the trickiest).
Britannica Family Office (Note: presentation incorrectly says “home office”) is a boutique consultancy, specialising in British education and key aspects of family relocation to the UK.
To help a child and parents build a strategy for life in terms of education and next steps. This long term view, together with ability to provide best contacts for any relevant need (real estate/tax advise etc) is my unique selling point.
View the project to understand the logo mark and type rationale for this corporate identity project.
This logo and corporate identity presentation is for Stearman Recruitment who is based in Sydney, Australia. When presented with a list of logos that my client liked there was a certain style that all of them shared. ie. a strong logotype with a simplistic mark. Most of this presentation shows the first typeface choice that I custom built. If you view the full project you will see how I softened it up and made it a little less masculine through using a few techniques on the last few concepts (the last being the chosen logo design). The mark has conceptual thought and its rationale is explained in the presentation. View Project…
It’s done, It’s finished, It’s designed, It’s kerned and I have 380 glyphs that supports 80 languages, packaged up as a lovely little .otf file ready to go.
If you’re interested in getting your hands on knubi regular click on the download link or click here and it will take you to a page where there’s two download options.
If you would like to read about the process and see a few tasty examples before you download, click on through to see it in action.
Sanders is a printing company in Denmark. I was commissioned by them to come up with a lettering style logo and visual identity system as a new and fresh rebrand for the company. This Client was probably the nicest client I have worked with to date. Not to take anything away from my other wonderful clients, but I was truly overwhelmed with how friendly and appreciative they were to my service.
This is just one of the many nice comments that was made about their new logo and visual identity.
It looks soooo perfect, awesome, great etc. That logo was really made for us, serious! It was meant to be that way. It looked like it has already been our logo for years, it feels so trustful (I don’t know how to explain this part exactly). I have put this new logo already deep in my heart.
I also made a video of the lettering process that you can watch if you view the project.
World class!!
Recently I was given the very fortunate opportunity to pitch an identity concept for the branding of the Gold Coast City.
After a rebrief from the first concept I had a week to come up with the next concept. Unfortunately a severe case of designers block struck me down along with a lot of client work that needed urgent attention and it wasn’t until the eleventh hour that this concept came to mind. Nonetheless, I was really happy with this version and the deeper I got into the concept, the more potential and versatility I found this concept had.
Recently I was given the very fortunate opportunity to pitch an identity concept for the branding of the Gold Coast City.
With only 4 days up my sleeve, here was my first concept at establishing an identity that was… Simple, Clean, Strong, Bold, Vibrant & Unapologetic.
Here’s a collection of all the logos I created in 2012. It’s strange when you collate your years work of logo design, pooling them together for one post, as you often forget just how many logo and brand identity projects you actually worked on through the year. I’m proud of this bunch and there’s not one logo I’ve left out. So here’s to 2012, my most enjoyable year yet – and here’s to 2013 and my endeavour to become better at lettering and typeface design.
All logos Designed and Built by Matt Vergotis
Here is a collection of all the logos I created in 2011. This was a very enjoyable year for me, as I was lucky enough to be given the opportunity to indulge myself in some really exciting and varied logo and identity design projects. This enabled me to explore and learn some new styles. Over time I will start writing a little about each logo.
In the meantime, here’s a snapshot of my 2011.
Logo and Brand Identity by VERG (Matt Vergotis)
This was a signature mark I created for a client of mine in London. This presentation was the first concept where my solution was to create a sassy and confident signature mark. In the end it was not right for the client, as she wanted less focus on her name, and more on ‘Artist Management’. This logo, along with my David Michael logo, really kick started my lettering passion as clients out of the woodwork noticed these two brands and requested similar styles.
Lettering Logotypes 2012
2012 saw me take on stacks of lettering projects. The David Michael logo I created right at the beginning of the year was the first time I really pushed myself in this area. From there I got more requests for this style of logo and have since been very enthusiastic to continue down the lettering path. Next year I hope to continue to do many more lettering projects along with my new passion in typeface design.
Below is a snapshot of some of my favourite lettering and hand written logotypes of 2012.
Search Insights is an SEO company. For this logo and visual identity project I tried to encapsulate SEO style graphs and the monogram “SI” in the one mark, whilst giving the company a corporate and contemporary feel that was both professional and cutting edge, crisp and clean. Words you often hear in most briefs. View Project…
Logo and Brand Identity by VERG (Matt Vergotis)
Goosey Gander is an on-line retail baby and toddler clothing company. The logo design for this project took on an illustrated story book feel which was an enjoyable direction for me to capture. An interesting thing to point out when creating this logo is, I did try and refine the logo more, creating a more finished and polished look. But when I did this, the logo felt like it had lost all the character through these refinements. So this in fact, is the very first thumbnail sketch of this concept. All the imperfections are honoured and vectored exactly as I scamped my idea down and scanned it in. There’s also another hidden egg in the way the geese’s bodies are positioned. You’ll have to view the project to find out.
Logo and Brand Identity by VERG (Matt Vergotis)
This was an enjoyable lettering project. The client requested a signature style logo and an brand identity that was approachable and fun. Betafirm is a web development and mobile application company.
As someone who has worked with his share of designers, during my years in the web industry, I know how hard it can be to communicate something as abstract as design to another person. Therefore I was more than happy after my first talks with Matt. Matt understood precisely what I wanted and he included me early on in his initial thoughts and design drafts. All communication went through e-mail or Skype and it went smoothly. The combination of being a really nice guy, with an excellent understanding of what I wanted and his amazing design skills, has made the whole process a pleasure.
Bjørn Fridal – Founder of Betafirm
Logo and Brand Identity by VERG (Matt Vergotis)
I went to school with Perry and have done various design work for the foundation in the past. When meeting Perry recently we discussed his brand and the objectives of a rebrand.
First and foremost Perry Cross is the brand of the foundation, people come to his charity events to support him and his cause. This is his legacy and I wanted to create something that would represent his positive, inspiring story, and not the misfortune of his accident.
The X for Cross and the colour green has always been the one consistency over the years. Originally I thought the X simply represented his surname ‘Cross’. When chatting to Perry he explained to me that it all started because it was his only way of signing his name. This was his mark, and it was at this point the penny dropped for me. There was no graphical wizardy in the world that I could come up with, that could strike the emotional chord and better represent Perry and the X, then if he was to do it himself.
By using his signature artwork as the mark for the logo, we make that direct connection to Perry and assure his legacy and his mantra “everything is possible” is captured with in the foundation.
So I set Perry the challenge to stick a paint brush in his mouth and come up with his own logo.
Published Advert conceptualised and designed by VERG (Matt Vergotis)
Wild Earth are camping equipment and hiking gear specialists. I created this advert for them last year to target the hiking enthusiast.
Below are images that show you the step-by-step photoshop work I did to create the final composition, finishing with the full page advertisment.
Logo and Brand Identity by VERG (Matt Vergotis)
The name had to change for this fashion label, so it’s become an unused project. I’ve since decided to make a font based on this lettering.
Logo and Brand Identity by VERG (Matt Vergotis)
Seventyseven is an iOS app consulting company that provide app design and development. The client requested a hand created typeface complimented by a graphical mark of the number 77. I decided to create this mark out of 77 dots with the focus on the 77th dot. In doing this I have manufactured a flexible device that can change shape to represent different icons associated with the company all using 77 dots.
Working with Verg was a great experience. Initially we worried about using someone from another country (us in the US, Verg in Aus) but Matt made us feel comfortable about the exchange. Dealing with timezone differences was not an issue as Matt was very available via email and Skype.
Here are some highlights from our experience:
- Creativity was top notch with our design
- Polished, thoughtful, calculated
- Bold in attempting designs
- Turn around time in artworking is quick
- Captured the brand brief details we provided
We would certainly use him for future projects.
Jason / Shamick
Founders
seventyseven
Logo and Brand Identity by VERG (Matt Vergotis)
This tasty logo is for a home delivery service delivering fresh organic food to your door step. Clients request was simple “I want it organic looking”. In Addition to the logo I created an icon set for the client to use and possibly expand on for the website products. My wife is right into feeding us and our girls organic produce, so this project was right up my ally as I felt that connection. There’s a little hidden egg in the structure of the ‘B’ & ‘E’ that represents balance. You can probably guess it, but if you can’t it’s explained in the presentation.
Logo and Brand Identity by VERG (Matt Vergotis)
My objective with this design was to create a “distinctive, fashionable, unique logo that evoked a designer image.”
To create various emotional cues that compliment the client’s service and brand values I constructed the logo with two elements: 1) The monogram mark, 2) The signature typeface.
All logos Designed and Built by Matt Vergotis
Here is another collection of my logo designs. This time they’re from 2010 and beyond, some dating back to over a decade old. It’s always interesting to see how your styles and techniques evolve. At the very top, the cobode logo was the first logo of mine to be gallerized on the front page of logopond. It also attracted a lot of interest on behance with a mock presentation I put together. This presentation snagged my first overseas client all the way from Istanbul, Turkey.
Logo and Brand Identity by VERG (Matt Vergotis)
Mark made from the one circle. Inspiration drawn from aircrafts for velocity and a spearhead for recruitment.
Logo and Brand Identity by VERG (Matt Vergotis)
Logo and Brand Identity by VERG (Matt Vergotis)
This project was a rebrand for Goldstein’s Pie Shop & Bakeries on the Gold Coast, Australia. My objective was to honour the existing brand whilst infusing a sense of nostalgia and heritage into the new logo. This is one of my proudest rebrands as I really felt their existing corporate identity lacked all the values and emotions that makes up the Goldsteins brand. You can see the comparison of the logos further into the presentation. View Project…
Logo and Brand Identity by VERG (Matt Vergotis)
Logo and Visual Identity by VERG (Matt Vergotis)
Jones Mitchell is a boutique family law firm, practicing exclusively in family and matrimonial law. Their work predominantly involves effecting property settlements for separated spouses, working with parents in relation to disputes concerning their children, and resolving child support issues.
Commissioned to design a more modern incarnation of their current logo, I have tried to focus on producing a mark that honours the bones of their existing logo whilst also creating a mark that represented the sensitive nature of matrimonial law.
The firm is a specialist in what it does and has the experience to help resolve complex disputes. I have tried to tackle this through visual form whilst trying not to be too literal, but more from an abstract angle using geometric shapes and their symbolic references – all the while, trying to capture an overall professional, trusting and modern looking identity.
Published Adverts conceptualised and designed by VERG (Matt Vergotis)
Sourceco are a procurement company for businesses wishing to trade with China. I was commissioned to do a series of adverts. One of them as a poster hangs on the wall in the Australian Consulate.
“VERG Advertising has helped us grow our business over a number of projects during the last few years, but one particular piece of work stands out; Matt from VERG produced a magazine advert for us that really summarised what we bring to our clients in a striking visual manner with little text whatsoever. A few people contacted us just to find out who our designer including the Australian Chamber of Commerce! – This advert is now hung on the wall in the Australian Consulate”
Alie Livermore, Sourceco – China